Piggyback on Local and National News...

Always be on the look-out for news which somehow relates to your business. The quickest way in the world to get free publicity is to piggyback on what is already hot. For example, if the subject of the news is record-setting crime rates, and you run a site focused on security services, or crime prevention, then get your press releases out immediately.

Jump on the bandwagon as soon as you can, and email or fax your press releases to local and national news services. You might just get lucky, and recieve a nice boost in traffic.